12 types of products you can sell on Shopify
When it comes to doing business on Shopify, what immediately comes to mind? Even if it's dropshipping businesses and a maker shop, most of you will think about items (physical products that can be touched). Small businesses will create and ship products to all over the world.
But when it comes to "products", we mean to refer not only to tangible products that can be grasped.
Many people have used Shopify to sell other good and quality items. Experience, courses, rental services or digital downloads are just some of the many other business ideas that products don't necessarily have to be.
If you are just starting your journey and still haven't decided which product to sell, try looking at the invisible products too!
Other non-physical services or items may be the main product catalog or may just be an add-on to your store. Completely physical and non-physical products can all be sold in the same Shopify store. For example: You can sell adventure tours to tourists and then do an email campaign to attract them to buy life jackets or other items to keep their experiences.
Non-physical products can be sold on Shopify
We reviewed 14 stores selling everything on Shopify: from advice to donations, to costume businesses to help instill in you a new business inspiration.
For each type of business, we will also offer different suggestions for useful applications and tools, help you get a great experience at Shopify, as well as help pay customers. goods become more slippery.
1. Services (Appointments)
Sin Chew Optical sells eyeglasses in both forms online and offline, but their customers can book online appointments via the website. This is a great idea for businesses operating through spa or salon business.
"We offer an online eye exam appointment service. If someone wants to schedule an eye exam, we will have a space available to ensure that we will have an optometrist available within that time." - Adriel Wen, Sin Chew Optical.
Recommended application: Appointment Booking is an app to automatically add your calendar to your store, helping customers to find the right time for you. In addition, the Google Calendar sync app will automatically send confirmation emails to your customers when needed.
2. Membership
Organizations like California Native Plant Societyc can sell membership cards to their customers on Shopify with just a simple application. The way membership cards work is similar to subscription boxes businesses, which are based on recurring payments.
Recommended application: Recurring Memberships allow you to sell membership cards online once or periodically. This application can be used for businesses with establishments that operate offline (such as yoga studios) or manage access to content on the website for members only.
3. Consulting services
Whether you are an interior designer or a life coach, you can completely schedule and consult other people, online or offline, thanks to the help of e-commerce channels. Healthy Habits Living sells nutritional supplements through its store system and the store's owner, Carly Neubert, also sells nutrition reviews on this website.
Suggested apps and tools: The Sufio application will help you manage your invoices. Also, try the Invoice Generator tool fromhopify.
4. Digital Download
If I Made is a place that provides creative content-based courses with a team of industry experts and provides digital programming for its students.
“Wedding Styling 101 is an offline workshop. After that, we will upload the workshop's content to make it easier for people to access. We offer a combination of courses on worksheets, PDFs and videos. "- Emily Newman, If I Made.
You can also use Digital Download for music files, fonts or any design product. Laura Thomas of Pretty Presets uses Shopify to sell Lightroom presets to photographers.
Recommended applications: Applications like Sky Pilot and Digital Downloads can send files to customers or send links to download locations immediately after purchasing products. Also, try out apps like Easy Video to add video preview or free content to your product pages.
5. Event Support
The Mobile Locker Co. Rent and offer a wide range of mobile lockers for marathon events and other outdoor activities. At each different event, event organizers will place cabinets and The Mobile Locker Co. will use the functions of e-commerce to allow users to place their own lockers right on their website.
“We offer users the opportunity to book a locker online. This helps secure their lockers and, for certain events, helps them save up to 20% on-site. ”- The Mobile Locker Co. share.
Stretch Tents provide tents and set-ups for events. Due to the nature of the service, the operation of the business depends a lot on chatting with customers through chat applications to better understand their needs.
Recommended Application: The booking service requires you to collect customer information and real-time management app to ensure the right time for the event. Try installing Powr Form Builder or a chat app like Tidio and BookThatApp.
6. Experience
Business based on practical experiences can start from travel and adventure to enjoying wine or practicing workshops. Aspen Expeditions World mountain offers mountain climbing, guided international trips, or adventure camps through its e-commerce store. Each product page for each expedition often requires dozens of different copies, and with Aspen Expeditions, they set up information by adding tabs to the product description.
Recommended application: Experience-based or travel-based business requires you to collect a lot of customer information, such as medical attention or emergency contact. You can use Powr Form Builder to create more scientific and useful forms for work.
7. Classed and fitness lessons
Wakes Surf and School doesn't just sell and rent surfing and Wakeboard tools, they also teach you how to use them. Customers can buy, rent and book lessons through online stores. You can also order lessons or membership cards for the studio gym and yoga through customer accounts.
Recommended application: Appointment Booking allows customers to book classes and lectures right at the time of payment. Recurring Memberships are also a great option for gym and fitness gyms.
8. Renting goods
Although providing physical products, rental companies also serve related products and services. Mannequin Madness is a retail business for stage equipment, but also temporarily hires those products. While the rental portfolio is online, they also use a contact form to assess customer needs before leasing.
"I became an entrepreneur with a very fortunate chance. I bought a doll in Craigslist to prepare for an art project. When I found out that this was the only place in the state to sell effigies, and the owner. Its personnel are planning to move, I bought all 50 of their remaining dummies. ”- The owner of Manequin Madness shared.
Meanwhile, businesses that hire Fitzroy outfits ask their customers to choose and check the rental time right on their website. They operate everything through a simple application and set up a very smart FAQ page, which helps the customer experience become more smooth, as well as help employees to work effectively.
Recommended applications: Try the Powr Form Builder for manual requests and BookThatApp to add calendars to product pages.
9. Installation
GoGreenSolar.com sells and installs solar products for homeowners. Due to the specific characteristics of the product as well as the installation method, customers will often request a quote and ask for advice from experts through the form on the website of the business.
Recommended application: Quick Quote has the function of collecting quotes from the store and you can use it to chat with customers and track the status of product quotes. Quick Quote is also very useful for businesses with larger customers, such as graphic designers, furniture makers or contractors.
10. Donations
Many charitable organizations have sold T-shirts or some other goods on Shopify. The amount of profit gained will be used to support the organization's activities. Volunteer organizations or non-governmental organizations like MADI also use e-commerce as a tool to "sell" one-time or periodic donations to the community.
Recommended Applications: ReCharge is a useful tool for periodic donations and Tax Receipts have the function of sending automatic and customizable receipts to customers. In addition, the application Share the Lovecalles Non-voluntary businesses (nom-chairity) require contributions when needed.
11. Event tinkets
Shop Undertow offers event tickets of artists across the United States. They use paperless delivery methods, instead, they will send customers a PDF version of the ticket and can print it themselves.
Suggested apps and tools: Events Calendar is a Google and Shopify synchronization app, which can help customers and fans get to know upcoming events. Electronic delivery applications such as Sky Pilot or SendOwl are excellent ticketing tools. Also, try our free QR code generator.
12. Gift vouchers
The most effective invisible product that websites should use is an online gift card. On Shopify, you can activate gift cards for your store - it can be applied to both physical and service product businesses.
Suggested application: Design your own gift vouchers with our free template.
If you don't ship physical products from your Shopify store, you should also turn off shipping setting and configure email templates to suit your business. For more complex businesses, you might also consider hiring Shopify Professionals to get help customized the Shopify functionality from them.
Tell me what you think about all this and I look forward to discuss it with you more deeply. If you’d like, please book a call on my calendar so we can go through the details — Wsoftpro
Wish you a nice day.
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I’m Tuan. Shopify Expert. If you would like one hour free consultation to figure out together how I can help you, feel free to contact me:
Are you selling or having sales ideas on Shopify, but not mentioned in the list above? Please share with us in the comment section !
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