Shopify Selling 101: The E-Commerce Customer Lifecycle Welcome to the first article in our six-part series on the E-Commerce Customer Lifecycle (ECL)! This series will document unique factors in online selling that Wsoftpro has learned over the past decade. In this series, we’ll focus on strategies and tactics that any brand can make use of to more effectively appeal to their customers. This first article will introduce you to the basics of the ECL and offer a general overview of how the process works. Look for deep-dives into each stage in the coming weeks as we share our findings from a decade of web design and e-commerce expertise. The E-Commerce Customer Lifecycle A decade is a long time to focus on one topic. Here at Wsoftpro, we’re coming up on ten years of making highly functional and effective e-commerce websites. We’ve learned a lot, and we’ve noticed that there are a few things that ring true for every online store. The most important constant that our clients
3 Reasons Your Shopify Store Need a long-term rewards program (And How To Set It Up) Rewarding good behavior is something that every parent and pet owner understands — and it’s also a core concept for successful business growth. If you want your customers to choose your brand over your competitors’ every time, you’ll need to either be consistently the best in every category every time (difficult), or offer them an incentive that makes them love you and form an emotional attachment to your company (easier). As an e-commerce business, it’s very easy to focus on customer acquisition, to the point of forgetting about those who you’ve already successfully convinced to purchase. Although the appeal to this is quite high, it can be much more profitable for you to look inwards and instead get more value out of your current customers, rather than always acquiring new ones. Why You Should Care About Repeat Customers Repeat customers are often ignored by many businesses, which